I have integrated Plausible Analytics into my site so I can get some insights into whether people read and enjoy my content and how they discover it in the first place.
Plausible is a Google Analytics alternative that I’m working on. Check out more details on our about page.
There are several reasons why I believe site owners should not use Google Analytics. Here’s what makes Plausible a better web analytics tool:
- It’s lightweight with the script being under 1 KB so you keep getting a fast-loading visitor experience.
- It’s completely disconnected from Surveillance Capitalism, AdTech and Big Tech. None of the data collected about your visit is sold to or shared with any third-parties at all for any purpose whatsoever.
- It doesn’t collect any personal data about you at all. I don’t know who you are, what you like or what your interests are. I cannot see whether you read my content from different devices and don’t know if you come back to my site on different days as there are no persistent identifiers.
- It allows me to open up my stats to the public so you can see all the stats that are collected and all the stats that I have access to myself. Check out my live stats dashboard here.