I’m on a mission to help you share what you love, get discovered by people who love the same things too and make the web a better place at the same time.
I created my first site when I was a teenager in the late 1990s in Denmark. It was about my favorite band Metallica.
Only my family saw that site at first, so I needed to learn how to attract other people to visit too. That’s how I started exploring the world of digital marketing.
On this site, I share my advice and lessons learned. I also share other things that I care about, think about and work on.
A bit more about me
I was born in a country that no longer exists and moved to Denmark in my teens.
I’ve successfully completed a BA degree in Marketing Management at Staffordshire University, UK.
Since then, I’ve had a seven-year experience running content marketing and social media activities for a large, publicly-traded online gaming company in London, UK.
I’ve also had a three-year, remote work experience as the head of growth in a venture-funded, B2B social media analytics SaaS startup.
I’m now writing, working on side projects and trying to make a living as a freelance consultant.
This site was featured in Forbes, FHM magazine, Inc. magazine, Yahoo!, Social Media Examiner and several other high-profile publications. I was also featured on BBC TV show Click.
Ethics and privacy
I don’t use empty promises and pushy, sleazy sales tactics to get you to buy secrets that would make you rich overnight. The web is full of those.
The content on this site is all available for free. I write, edit and produce everything you see here and I fully focus on providing the value to you.
I practice conscious and ethical marketing. Your privacy is important to me:
- There are no banner ads and sponsored posts. I don’t try to sell you anything.
- There is no intrusive and personal-data collecting analytics tracking. I use Plausible Analytics for my web stats (it’s a startup I’m working on) and you can see my live stats dashboard here.
- Other than that one Plausible Analytics script of less than 1 KB, there are zero other external scripts and third-party resources.
- There are no cookies.
- This site is 100% carbon neutral hosted on an eco-friendly server.
How I monetize my site
I’m not paid by any company or brand for any opinion, guide or article posted on this site.
I’m not compensated based on page views, so I don’t run any advertising nor do I allow anyone to run any code to track your presence.
I participate in affiliate programs designed to provide a means for creators to earn commissions by linking to relevant, useful products.
Simply put, if you click on an affiliate link on my site and buy something, I earn a commission, yet you don’t pay any extra and can even get a discount by using my link.
The posts that include affiliate links are clearly marked ahead of the first affiliate link.
Reach out to me
I don’t accept guest posts, sponsored posts and I don’t sell links. Please don’t contact me about these as you will be ignored.