I’m on a mission to help you share what you love, get discovered by people who love the same things too and make the web a better place at the same time.
I created my first site when I was a teenager in the late 1990s in Denmark. It was about my favorite band, Metallica.
Only my family saw that site first, so I needed to learn how to attract other people to visit. That’s how I started exploring the world of online marketing.
The web has changed since then for better and worse. More people have access to a world of information now, but a few soulless corporations control that world.
On this site, I share things that I care about, think about and work on. I’m hoping to help you escape the big machine and make the web a more independent and human-friendly place once again. You can explore my posts here.
A bit more about me
I was born in a country that no longer exists and moved to Denmark in my teens.
I’ve completed a BA degree in Marketing Management at Staffordshire University, UK.
Since then, I’ve had seven-year of experience running content marketing and social media activities for a large, publicly-traded online gaming company in London, UK.
I’ve also had a three-year, remote work experience as the head of growth in a venture-funded, B2B social media analytics SaaS startup.
I’m now the co-founder of Plausible Analytics, a simple, lightweight, open-source and privacy-friendly Google Analytics alternative.
Ethics, sustainability and privacy
I don’t use empty promises and pushy, sleazy sales tactics to get you to buy secrets that would make you rich overnight. The web is full of those.
The content on this site is all available for free. I write, edit and produce everything you see here and I entirely focus on providing value to you.
I practice conscious and ethical marketing. Your privacy is important to me:
- There are no banner ads, sponsored posts and advertising pixels. No company or brand pays me for any opinion, guide or article posted on this site. I don’t try to sell you anything. I don’t collect your email address either.
- There are no cookies and there are no intrusive and personal-data collecting analytics tracking. You can see the stats that I have access to on my /stats page.
- This site is hosted on an eco-friendly server and I’ve taken many steps to decrease the page weight and reduce the carbon footprint. The design I use is one of the lightest, thanks to the work of Jack Lenox and Kev Quirk.
- I participate in affiliate programs designed to provide creators with the means to earn commissions by linking to relevant, useful products. The posts that include affiliate links are clearly marked ahead of the first affiliate link.
Reach out to me
I don’t accept guest posts, sponsored posts and I don’t sell links. Please don’t contact me about these as you will be ignored.