Which website builder is best for bloggers and small businesses in 2019? Is it Squarespace or WordPress? Let’s compare them.
WordPress vs Squarespace conclusion
Choose Squarespace if you just want a beautiful site for your company, want it done quickly and want to pretty much forget about it after you’ve launched it. You’re in good hands.
Choose WordPress and self-host your site if your site is the cornerstone of your business, your online presence and you have big plans and needs. WordPress is a better long-term play and a customizable and adaptable experience.
Squarespace is a private, commercial company founded in 2003 and funded by venture capital.
It has more than 800 employees, hosts around two million websites and has a market valuation of $1.7 billion.
And it all started with a $30,000 loan Anthony Casalena’s parents gave to him in order to work on his business idea.
This is what Anthony said about the thinking behind his initial idea:
“First, I was frustrated that there were many different pieces of software that had to be integrated in order to create a website — page-building software, blogging software, hosting and website analytics software were all separate. Secondly, I was bothered by the fact that there seemed to be no products on the market that were paying attention to design.”
Squarespace promotes itself as the “all-in-one platform to build a beautiful online presence“.
They’re targeting small businesses and aim to be the one-stop-shop for everything from getting a domain name, building a site, selling products, analytics to sending email marketing campaigns.
Squarespace makes it easy for anyone to create a great looking website quickly regardless of experience or tech know-how.
Squarespace has a large marketing budget
Squarespace has a large marketing budget to work with. This is why you probably have seen or heard their ads across the web, your favorite podcast, New York Knicks jersey or even the Super Bowl.
The company has purchased Super Bowl TV commercials five years in a row since 2014 featuring stars such as John Malkovich and Keanu Reeves.
It seems to work and the company is profitable: “Revenue in the past year increased 50 percent to about $300 million, Casalena said. Squarespace isn’t far behind Wix, which is expected to generate about $424 million this year.”
(If you’re interested in Wix, take a look at my WordPress vs Wix guide).
So how does Squarespace work? It’s based on pre-built design templates and drag and drop blocks and other website elements.
You first explore the different design templates available and pick one that you like for your website. Each template is broken down into different blocks.
Blocks are the individual elements of a website such as text boxes, image galleries, buttons, and charts. You can edit and customize your chosen template and the contents of the individual blocks.
These blocks are something you will be familiar with if you’ve explored the Gutenberg editor in WordPress.
How expensive is Squarespace?
You can sign up for a 14 day free trial in order to explore Squarespace.
The most basic subscription level costs $16 plus taxes per month if you’re paying monthly. It’s $12 plus taxes per month if you pay for the full year upfront.
If you want to integrate e-commerce or customize your design template, you will need to upgrade to the “business” level at $26 plus taxes per month or $18 plus taxes if billed annually.
Squarespace is positioning itself as a premium website builder and is more expensive when compared to other site builders and much more expensive when compared to the free WordPress.
In general, some price difference is expected considering that it’s a hosted and all-inclusive platform. Everything is taken care of for you. Hosting, security, and maintenance. You just run your business.
Squarespace sites can be slow to load
One critique I have for built-with-Squarespace websites is the speed and loading time.
The main focus of the different templates available is to provide you with a simple and non-tech way of having a beautiful looking site.
This leads to slow, heavy and bloated sites. This is not ideal in the mobile-first world where people get impatient and click the back button even if they’ve to wait a couple of seconds for a site to load.
This slow loading time may not be ideal for your search engine optimization either. Just something to keep in mind if you’re on Squarespace.
Another thing you need to consider when choosing an image-heavy Squarespace template is that images are essential.
These templates are only as good as the original, high-quality images that you have available for you to use for your business purposes.
If you don’t have original, eye-catching images to use, you may consider a less image-heavy template. I would recommend avoiding stock images as they may not give the best first impression of your brand.
WordPress is an open-source content management system. It plays in a different financial and marketing space from Squarespace.
WordPress doesn’t have the money to run big marketing campaigns and pursue user growth at all costs. It’s created and run by the open-source community of passionate individuals.
I use WordPress daily, have done so for more than ten years and really love it. Here’s why I think it is an excellent choice for a blogging platform:
- It’s completely free to use and is here to stay. It’s not a commercial organization that may run out of business or that might make some decisions in favor of their investors or shareholders and against the people that use it.
- WordPress is the clear winner in terms of popularity. 34.1% of all the sites are hosted on WordPress, while 1.6% are hosted on Squarespace.
- Very flexible and extensive so it’s used by everyone from institutions such as The White House and NASA, corporations such as Facebook and CNN to independent blogs such as my one.
- Open-source with a large community of people using it, loving it and contributing to it. You benefit from this by having access to thousands of free designs that can change the look of your site with a click and tens of thousands of plugins to add any feature or functionality.
- It’s easy to find a solution to any problem or issue you might have using sites such as my blog or one of the many WordPress communities.
- Easy to start with and maintain it even for people who have no coding skills and who have no prior experience building websites and publishing content.
These reasons show you why WordPress is a great blogging platform to use to create your own permanent home online. A home that you fully own, fully control and that you can depend on.
What’s the cost of WordPress?
WordPress is free and open-source software. You can use it for free to run any website that you wish.
It is a self-hosted software which means that you need to register a domain name and find a web server on which you can upload WordPress and your content.
This is in order to make your site visible and accessible to anyone with an internet connection. The shared web hosting services start at around $2.95 per month if you pay for the full year upfront.
You don’t need to pay for anything else. WordPress community has created thousands of free designs and plugins that can extend your site to feature any functionality that you can think of.
If you can find a theme that you love and add a plugin or two to that theme, you are all set.
WordPress can be as affordable and as easy as that. If you have some unique needs that don’t exist in existing themes or plugins, you may need to build those yourself or hire someone to do it for you.
This potential hiring of external resources and services can make WordPress expensive.
How to get started with self-hosted WordPress
Take a look at my how to install a WordPress blog guide.
Squarespace vs WordPress SEO
Both Squarespace and WordPress do basic SEO well. You won’t be penalized for hosting your site with Squarespace. It won’t give you any head start either compared to other web builders.
The key to your SEO performance will be the quality of content that you publish. How well does your content resonate with the audience you’re targeting? What’s the number of links and social media shares your marketing activities will bring to your site?
Squarespace vs WordPress: Which website builder is best?
In terms of flexibility, extendibility and the freedom to create anything that you wish, WordPress has a big lead on Squarespace.
Squarespace is increasingly targeting the niche of small, offline businesses such as restaurants owners and wedding photographers.
They mostly have no tech ability and want a quick and simple way to create a beautiful website. The idea is to present themselves, promote their business and even get some leads.
These are not necessarily advanced websites and only “about 100,000 of the almost 2 million paying Squarespace subscribers are using commerce tools.”
Squarespace is a great option for those who are more than happy just to use one of the existing templates, add some copy and images and a contact form.
This allows you to have a basic but nice looking web presence for your business. And for minimal effort and time invested.
Squarespace is not ideal for people who want to dig deeper and build something that is way different from the available Squarespace templates.
It’s way too restricting in terms of design and functionality when your needs go beyond the templates that are available.
If you want something that doesn’t look exactly like the different templates that are on offer, WordPress is a better option. See the list of best blogging platforms.