He survived for 12 days in dense Australian bush, sparked a massive search and rescue effort which cost more than A$100,000, and just 24 hours after walking out of the wilderness of the Blue Mountains Jamie Neale has signed up with a celebrity agent to sell his story to the highest bidder.

Mr Markson said Mr Neale's story could prove lucrative with magazine, print and television deals and further endorsements.

"It's such a good survival story," Mr Markson said. "He could go on to do some speaking engagements, he should be doing some educating, talking to kids at school to help them learn about survival skills.

"There could even be a diet book — Jamie's 12-day diet."

Road to success:

1. get your name out there, even if you're doing that by how stupid you are or how talentless you are.
2. Sign a deal with some agent and go to anyone who might offer you money for anything at all... interviews, book deals, tv shows...