Teenagers see adverts on websites (pop ups, banner ads) as extremely annoying and pointless, as they have never paid any attention to them and they are portrayed in such a negative light that no one follows them.

The above is just one of the remarks in the report written by a 15-year-old intern that supposedly shook the businesses in the city of London and got a lot of attention in the media last couple of days.

I think it is hilarious and just shows how out of touch some of these companies are with their target groups. If they need someone to tell them in July 2009 that teenagers do not listen to radio, do not read newspapers, do not like advertisements, do not buy music and so on, then they really deserve to be in a bad position many of them are currently in.

Wake up!